Emotional Branding : Reading 06

For this assignment, you will need to read pages 223 - 272 in Emotional Branding (Section III, Chapters 15 - 16), then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to two (2) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.
• Finally, upload one multiple choice question for EACH CHAPTER to the Drop Box in Angel. KEEP IN MIND that the book is still a few weeks away from being finished, meaning that by the time we take the quiz, these earlier chapters will be very old. I strongly suggest making the questions about overarching topics and concepts rather than about minute details. I have made sure that the Drop Box is available.

Emotional Branding : Reading 05

For this assignment, you will need to read pages 161 - 222 in Emotional Branding (Section III, Chapters 12 - 14), then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to two (2) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.
• Finally, upload one multiple choice question for EACH CHAPTER to the Drop Box in Angel. KEEP IN MIND that the book is still a few weeks away from being finished, meaning that by the time we take the quiz, these earlier chapters will be very old. I strongly suggest making the questions about overarching topics and concepts rather than about minute details.

Emotional Branding : Reading 04

For this assignment, you will need to read pages 108 - 160 in Emotional Branding (Section III, Chapters 10 - 11), then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to three (3) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.
• Finally, upload one multiple choice question for EACH CHAPTER to the Drop Box in Angel. KEEP IN MIND that the book is still a few weeks away from being finished, meaning that by the time we take the quiz, these earlier chapters will be very old. I strongly suggest making the questions about overarching topics and concepts rather than about minute details.

Emotional Branding: Reading Response 03

For this assignment, you will need to read pages 70 – 106 in Emotional Branding (all of Section II, including chapters 05 - 09), then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to two (2) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.
• Finally, upload one multiple choice question for this section to the Drop Box in Angel. Originally, I was going to ask for a multiple choice question for each chapter, but I think we'll leave it at one question for the section. KEEP IN MIND that the book is still a few weeks away from being finished, meaning that by the time we take the quiz, these earlier chapters will be very old. I strongly suggest making the questions about overarching topics and concepts rather than about minute details.

Emotional Branding: Reading Response 02

For this assignment, you will need to read pages 29 - 67 in Emotional Branding, then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to two (2) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.
• Finally, EMAIL one multiple choice question per chapter to me (mccollam_p@wvwc.edu). At the end of the book, we will have a quiz on the general themes and concepts of the book, and if your questions are good enough, you may find your question(s) in the quiz. KEEP IN MIND that the book is still a few weeks away from being finished, meaning that by the time we take the quiz, these earlier chapters will be very old. I strongly suggest making the questions about overarching topics and concepts rather than about minute details.

Emotional Branding: Reading Response 01

For this assignment, you will need to read the Introduction and Chapter 1 in Emotional Branding, then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to three (3) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.

When you are writing your post, make sure to add the following labels (you can add labels by clicking on the 'Labels' tab to the right of the Post editing textbox): Emotional Branding 01, your name

Brand Inventory Blog

You will need to create two posts with your brand inventories, one post for your weekday and one for your weekend day. You have the potential to receive 10 points, 5 points for each post. Make sure to create a title for your post that is your name followed by the assignment number.

When you create your posts, make sure to add the labels Assignment 01, your name, and either weekday or weekend. Labels can be added by clicking 'Labels' to the right of the text input box, and typing them into the box that pops up (then clicking the 'Done' button).