Emotional Branding: Reading Response 02

For this assignment, you will need to read pages 29 - 67 in Emotional Branding, then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to two (2) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.
• Finally, EMAIL one multiple choice question per chapter to me (mccollam_p@wvwc.edu). At the end of the book, we will have a quiz on the general themes and concepts of the book, and if your questions are good enough, you may find your question(s) in the quiz. KEEP IN MIND that the book is still a few weeks away from being finished, meaning that by the time we take the quiz, these earlier chapters will be very old. I strongly suggest making the questions about overarching topics and concepts rather than about minute details.