Emotional Branding: Reading Response 01

For this assignment, you will need to read the Introduction and Chapter 1 in Emotional Branding, then do the following:

• Ask one (1) question about the reading. It can be about something you may not have understood completely or about something you thought was interesting. Be thoughtful with your question, and try to make it a question that could start a conversation, not simply be answered with a ‘yes’ or ‘no.’ You are not allowed to post a question that someone has posted previously, so make sure to read through your classmates’ posts.
• Answer/respond to three (3) questions that others have posted by commenting on their posts. When you answer, read what others have said — do you agree with them? Do you feel there is more to the discussion? Do you think that someone is missing an important point? Be thoughtful and think about the question, responses and what your thoughts are.

When you are writing your post, make sure to add the following labels (you can add labels by clicking on the 'Labels' tab to the right of the Post editing textbox): Emotional Branding 01, your name

Brand Inventory Blog

You will need to create two posts with your brand inventories, one post for your weekday and one for your weekend day. You have the potential to receive 10 points, 5 points for each post. Make sure to create a title for your post that is your name followed by the assignment number.

When you create your posts, make sure to add the labels Assignment 01, your name, and either weekday or weekend. Labels can be added by clicking 'Labels' to the right of the text input box, and typing them into the box that pops up (then clicking the 'Done' button).